When architecture works for the film industry in the shape of Production Design or Art Direction, effective work is done before filming begins. Chronologically, the creations of one and the other are not juxtaposed: they collaborate but are actually disconnected.

 

 

 

 

 

 

Arkinotecture is a theoretical-practical research about the new synesthetic form (or media) used to narrate a work of architectural value through the use of contemporary grammar of the audiovisual world based on emotive non-rational communication in order to generate empathy in society towards its architectural heritage through the 'aesthetic experience' of it.

 

When Audiovisual works for Architecture, it does not reach the level of a conventional audiovisual narrative when it attempts to personify architecture to the detriment of narrating specific human stories. The storytellers of all media know that an indicator of the level of involvement of the audience is the level at which it is identified with the characters.

 

 

 

 

 

 

 

As a new third way, Arkinotectura seeks an alliance between Architecture and Audiovisual, which gets us involved the characters who already have a specific relationship with the spaces where they their history unfolds.

 

 

 

 

 

 

^ BACK UP

When architecture works for the film industry in the shape of Production Design or Art Direction, effective work is done before filming begins. Chronologically, the creations of one and the other are not juxtaposed: they collaborate but are actually disconnected.

 

 

 

 

 

 

 

Arkinotecture is a theoretical-practical research about the new synesthetic form (or media) used to narrate a work of architectural value through the use of contemporary grammar of the audiovisual world based on emotive non-rational communication in order to generate empathy in society towards its architectural heritage through the 'aesthetic experience' of it.

 

When Audiovisual works for Architecture, it does not reach the level of a conventional audiovisual narrative when it attempts to personify architecture to the detriment of narrating specific human stories. The storytellers of all media know that an indicator of the level of involvement of the audience is the level at which it is identified with the characters.

 

 

 

 

 

 

 

As a new third way, Arkinotectura seeks an alliance between Architecture and Audiovisual, which gets us involved the characters who already have a specific relationship with the spaces where they their history unfolds.

 

 

 

 

 

 

^ VOLVER ARRIBA